Make Your Online Ads Relevant and Personal

Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which suggests contextualization and personalization. Brand use contextual targeting to attract users and place them at the heart of their marketing – be it through display targeting, or promoting certain pieces of content or products on their website based on previous visits. The wider …

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Instagram Will Start Putting Ads Within the Explore Page

With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts a user would like based on other posts they’ve looked at in the past. It also shows categories of posts like fashion, architecture, and food.  Instagram said more than 50% of accounts globally visit the Explore …

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