How to make a website using WordPress

Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem. This is where customer service as a brand building opportunity comes in. Many do not consider this …

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Make Your Online Ads Relevant and Personal

Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which suggests contextualization and personalization. Brand use contextual targeting to attract users and place them at the heart of their marketing – be it through display targeting, or promoting certain pieces of content or products on their website based on previous visits. The wider …

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